Finding America: A photography project across the US.
Link to map of Finding America road trip.
Start Date December 8, 2021 to Present. (Map may or may not include future leg of the trip).
Why Finding America
The nation and world have gone through a once in a generation pandemic and political shift that has affected people and is still shaping our thoughts, lifestyles and visions.
The idea: The Finding America Project. Over the years, photographers have gone on the quest to look at America through the lens, whether is was to tell the story of the Great Depression thought the work of 11 photographers with the Farm Security Administration, later with Gordon Parks who highlighted racism in the country or images of the wild places that would become National Parks with the help of Ansel Adams. The Americans is a photographic book by Robert Frank that explored the disparities in the country. The list goes on. National Geographic work was among the media that spoke to me growing up as well. All of it, to me, was tied to looking at how we are- at that time (this time). That honesty made/makes a difference.
HOW TO BE A PART OF THE FINDING AMERICA PROJECT
Send us your suggestion for who you’d like to see be the next subject for the Finding America Project Because I am on the road, you can check for the approximate location of where I am working. You can contact me via email: bruce(at)3Sixty.com or via Instagram.
About 3Sixty
Commercial: 20 years creating brands
After 20 years as an Art Director/Graphic Designer in northern New England, I am continuing to work exclusively with my ongoing passion for photography. My work includes capturing images ranging from portraiture, commercial, editorial, fashion, landscape and more. I enjoy taking on projects that reflect a strong personal connection with the subject and translate that visually- images that make you want to meet that person, be where that person is and to share the emotion of story.
And now, I am traveling the country looking for inspiration, images and meaning to what it means to be an American today. #vanlife
A great photo makes you want to meet that person, visit that place or eat that food.
"Plans are nothing; planning is everything.” Dwight D. Eisenhower
Portraits to Commercial to Editorial and more...
Because I shoot a wide variety of images, I understand businesses' need to enhance their brand visually or create a highly personalized look for the occasion. I connect and collaborate with clients to create unique, personal and memorable images. Learning the back-story and pre-planning a photo shoot, as well as being able to capture unpredictable moments result in well-crafted, authentic images.
"Plans are nothing; planning is everything". Dwight D. Eisenhower
It's not the gear. It's the eye. It's the idea... Planning and brainstorming a shoot is important, but also balancing that with the impromptu nature of the creative process. Passion, creativity, commitment, “an eye for light” and collaboration. That’s 3Sixty. Business or personal, both have their own story to tell- from portraiture to images that capture your business brand.
Here comes the sun. Or not. The importance of flash.
Natural light is something we are used to seeing and early or late light has a magic all its own. Unfortunately there is weather or dim interior lights that can effect the magic of soft light or light that falls where you want. Off camera lighting (flash/strobe) is something that 3Sixty specializes in when that need arises. It’s all a part of being prepared for the situation- something that can make or break a photoshoot.
Detail from Head 360 skis.
What’s in a name?
When I was looking for a memorable name years ago, I was on my way to Tuckerman Ravine to get in a little spring backcountry skiing and I was running names through my head. I happened to remember an old pair of skis I once owned (just a few years back): Head 360′s.
Of course the name has many obvious connotations: unity, wholeness, infinity- those worked for me as well. The hand-drawn circle in it’s minimalistic representation of the Japanese brush stroke “practice” is appealing with it’s personal approach. See: Ensō.
Let's connect!
For more info, or to discuss a new photography project, you can reach me at [bruce@3Sixty.com] or call 603.383.5594.
Quotes available on request.
Inspiration gets personal.
See my trip around Mount Hood.
One of my big inspirations was my grandfather, Fred Luetters. When I was growing up, I remember looking over the artwork my grandfather had collected. Much of it was hand colored photography. He had worked as a master colorist for the western landscape photographers, Fred Kiser and Clarence Winter in the early 1900's. My own interest in photography began with a love for landscapes as well (still love it), but portrait work became something I wanted to explore- people are so amazing to work with- always different, always a new story.
1912, Mount Hood.
A group of Mazamas, men and women, prepare for climbing Mount Hood. F.P. Luetters of Kiser Studios holds a camera and tripod. Several members of the group hold alpenstocks, and one has a coil of rope over his shoulder. 1912. (F.P.L. Front right, with hat)
Fred Luetters Circa 1912
Photo by Fred Luetters. Mount Adams, Oregon, 1913.
Kudos!
[5oth Wedding Anniversary]
"Thanks a million 100 times over for capturing such lovely images of our family and friends."
Amy Robins
[New Hampshire Home Magazine]
“He has a great eye. Came back with just the shots we asked for: capturing the mood of a new home for New Hampshire Home magazine.”
John Hession, Photo Editor at McLean Communications
[Shawnee Peak Ski Area]
“Bruce is a passionate and talented photographer. He is a pleasure to work with and is collaborative in his approach. I could not be more thrilled at the outcome of our photo shoot. The moments Bruce captured were beautiful and will make a difference for our company.”
Rachael Wilkinson, Director of Marketing at Shawnee Peak Ski Resort
[Carlybird Weaves]
“I would recommend Bruce based on his photography alone, even if we’d never met. But working with him is such a joy. He takes a holistic approach, covering every angle of the brand, the personality, the product and the environment. ...Bruce made the experience fun and exciting, and the results were breathtaking.”
Carly Goss Owner/Designer/Weaver at Carlybird Weaves
[The Life of a Musher]
"When working with Bruce, you know that the results will be creative, poetic, and a work of art. ...Bruce is phenomenal in communicating and developing ideas, both prior to and during the shoot process. I look forward to working with Bruce more in the future!"
Sally Manikian, Backcountry Resource Conservation Manager at Appalachian Mountain Club
Portrait Photography, Commercial Photography, Editorial Photography:
USA